Sportano

For our client, Sportano, we conducted a comprehensive website usability audit of their Magento 2 site to identify the primary user issues. We provided detailed recommendations for improvements tailored to the Ukrainian market.

Understanding the brand to solve the right problems.

About company

Sportano is an e-commerce company specializing in sportswear. With a strong presence in the Polish and European markets, Sportano aims to improve the user experience in the Ukrainian market by optimizing its website according to local user preferences and standards.

challenges:

Sportano wants to improve the user experience in the Ukrainian market to stand out in this new market. The existing website was developed primarily for the Polish and broader European markets, which may need to meet the expectations and practices of Ukrainian users. The client’s main requirement is to receive a list of recommendations for adaptation and improvement of the site for entering a new market.

Solutions That Brought the Vision to Life

Comprehensive website audit – conducted a full analysis of all site elements and compiled detailed recommendations.
Market-specific improvements – identified updates to align the website with the Ukrainian market, enhancing usability and competitiveness.

The Outcome: Fast, Seamless, and Engaging

The client received a detailed document outlining all recommended changes and updates to optimize their website for the Ukrainian market. This document is a comprehensive guide for Sportano to enhance their website’s usability and user experience, ensuring successful market entry and engagement.

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