Zolota Kraina

Zolota Kraina is a top-tier jewelry retailer in Ukraine with numerous brick-and-mortar stores nationwide and a robust online presence. Our key services for them included Magento migration and speed optimization, enhancing their online shopping experience.

Understanding the brand to solve the right problems.

About company

Our client, Zolota Kraina, a prominent jewelry retailer in Ukraine with both physical stores and an online presence, approached us with several key objectives. They wanted to merge their two e-commerce websites into a single Magento 2 store due to Adobe’s discontinuation of support for Magento 1.x in June 2020. Ensuring the continued smooth operation of their online stores was a top priority. We also aimed to improve website performance, targeting a twofold increase in page speed. Additionally, we planned to enhance stock, customer, and order management for both online and offline aspects of their business through a comprehensive IT infrastructure. Lastly, the client sought the development of a global customer loyalty program and a progressive web app.

challenges:

The legacy billing system was outdated and posed the following critical:

Poor performance, resulting in slow processing and rating times and delayed user alert;
Lack of flexibility of invoice management, billing, and product setup;
Insufficient automation of rating and invoicing processes;
Poor integration of the web portal with the billing system via multiple APIs, hindering their communication.

Solutions That Brought the Vision to Life

New BRS development – replaced the existing solution and established smooth collaboration between teams.
Magento consolidation & migration – combined two Magento 1 stores into one and migrated it to Magento 2.
ERP integration improvement – enhanced stock, customer, and order management through better system integration.
Customer loyalty program – developed a global program to increase engagement and retention.
Performance & cost optimization – increased page speed by 2.5× and helped optimize hosting costs.
PWA development – built a Progressive Web App and published it to app stores.

The Outcome: Fast, Seamless, and Engaging

ITDelight overcame legacy billing system challenges by introducing a new Billing and Rating System (BRS). This included consolidating two Magento 1 e-commerce websites into one store, migrating to Magento 2, and improving ERP integration for more efficient management. We developed a global customer loyalty program, significantly increased page speed, optimized hosting costs, and launched a Progressive Web App for a better user experience.

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