Our client is a Germany-based company that sells jewelry online. Like with any other e-commerce business, the client’s revenue directly depends on the quality of user experience that customers get when visiting its internet store. However, the problem was that the site was loading incredibly slowly. Additionally, the checkout performance was sluggish, too. So, the client reached-out to us with a request to fix these issues and optimize the website for speed.
To increase the page speed of the client’s website, we had to optimize its front-end and back-end performance. However, when our team reviewed the source code, they found out that its quality was rather poor. Besides, previous developers left a number of security vulnerabilities unaddressed. So, we had to eliminate these critical issues before proceeding to the site optimization.
On top of that, the client’s online store was based on Magento 2.2.7 which is an outdated version of the platform. This was an additional challenge for our engineers.
To make the client’s site faster, we applied a number of standard optimization techniques. Here’s what we did: