Become a Full-cycle
What are you gonna get?
Did you know that 67% of clients abandon the agencies they work with within six months of cooperation? If you don’t want to become one of those agencies, it’s high time to read our guide on becoming a full-cycle digital agency that covers all clients’ needs. We gathered the top reasons why clients abandon their marketing agencies, how to become a full-cycle agency and what exactly it means. You will learn more about the different services full-cycle agencies cover and how to become one.
Don’t worry; you don’t need to expand your team or spend additional resources to widen the range of your services. All it takes is to find the right development partner. Keep on reading to learn how to do that.
What’s a full-cycle digital agency?
The global digital advertising and marketing market was estimated at 319 billion in 2019, $350 billion in 2020 and is projected to reach $786.2 billion by 2026. There’s no time like the present to become a full-cycle digital agency.
Full-cycle digital agencies offer all kinds of digital services. If the client comes to you for SEO, they can also access a wide variety of other services, from web design and development to branding and content creation. While most agencies have a specific set of services they offer, the main benefit of a full-cycle agency is that it takes care of all clients’ digital needs. They won’t need to search for a new team of specialists no matter the turns their businesses will take.
How does it benefit your clients?
53% of clients are seeking agencies which can aggregate and combine their digital needs. Being a full-service digital agency means that you are a one-stop approach for hiring professionals. Your client doesn’t have to worry about maintaining relationships with several agencies or professionals to cover all of their digital needs. Clients always want to optimize their work by looking for agencies that can do more, all from one place.