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How to Build a Successful Jewelry Store With Shopware 6

Table of contents

Why to launch a Shopware jewelry store? E-commerce keeps growing, particularly in niche sectors like jewelry. That’s why selecting the right platform for your online shop becomes paramount. Let’s say, enter Shopware. Recognized for its versatility and user-centric approach, Shopware stands out as a premier choice for e-commerce enthusiasts eager to create an impactful jewelry store.

Currently, 38,021 active stores operate on the Shopware platform. Let’s delve into Shopware’s growth trajectory. In the second quarter of 2023, Shopware saw a rise of 16.8% compared to the previous quarter. Moreover, there was a remarkable 106% surge in Shopware stores from the same quarter the previous year, 2023 Q2.

Successful Jewelry Store With Shopware 6

Here’s why Shopware 6 shines brightest for your jewelry online shop aspirations.

  • Dynamic Displays with Shopware. Jewelry is all about the allure, the sparkle, and the intricate details. Shopware’s powerful e-commerce site capabilities ensure your pieces are displayed with the elegance and precision they deserve.
  • User-friendly Interface. Crafting jewelry is an art, and so is creating an intuitive online shop. Shopware simplifies the process, making it easier for both sellers and customers to navigate the store. This focus on user experience ensures potential customers remain engaged and captivated by your offerings.
  • Tailored for Growth: If your jewelry collection expands, so should your e-commerce platform’s capability. Shopware is scalable, ensuring that as your jewelry business grows, your store evolves without missing a beat.

What Functional Set is Needed to Develop a Basic Jewelry Store on Shopware 6

For entrepreneurs looking to step into the jewelry e-commerce niche, Shopware is a commendable platform to set up an online shop. However, while setting up a jewelry store on Shopware, there are specific functionalities that can enhance user experience and boost sales. Here’s a deep dive into those essential features. 

Shopping Cart

The shopping cart isn’t just a place to stash items before purchasing. It’s the penultimate step in a customer’s buying journey. On an e-commerce site like Shopware, it’s essential that the cart experience is straightforward and user-friendly. When customers add jewelry items to their cart, they want clear images, detailed descriptions, and prices at a glance. They also appreciate features like an editable quantity option and a visible total price that updates in real-time. 

Shopware 6 Shopping Cart

These features ensure that customers can make informed decisions about their chosen pieces, perhaps even leading them to purchase more. Furthermore, Shopware provides features like ‘Save for Later’ within the cart, which allows customers to postpone certain purchases while still keeping other items in their immediate buying list. This balance between immediate purchase and future consideration can be crucial for high-value items like jewelry.

Saved Products (Wishlist)

A Wishlist is essential, especially for a jewelry online shop. Why? Because customers might not always be ready to purchase instantly, and having a wishlist lets them save their favorite pieces for later. Shopware provides a streamlined wishlist feature, ensuring customers can return and purchase their saved jewelry items when they’re ready.

Saved Products (Wishlist)

The beauty of jewelry lies in its vast variety – from rings to necklaces, and from diamonds to pearls. But this diversity also poses a challenge: How can customers find precisely what they’re looking for? Enter Shopware’s robust search bar functionality. Beyond basic product searches, it offers advanced features like auto-suggestions based on popular searches. There is also filtering by brand or material, and even voice search capabilities. 

Search Bar

This means that if a customer remembers just a fragment of a jewelry name or is searching using colloquial terms, Shopware’s search algorithm can still provide relevant results. Additionally, with the search history feature, repeat visitors can easily pick up where they left off in their jewelry hunt.

Shipping and Payment Options

The culmination of the e-commerce shopping experience rests on two critical pillars:

  • shipping
  • payment. 

Of course, Shopware understands this and offers a plethora of options tailored for a jewelry e-commerce site. On the shipping front, Shopware’s integration allows for real-time tracking, insured deliveries (essential for valuable jewelry items), and even gift wrapping options. On the payment side, the platform supports multiple gateways, from standard credit card payments to digital wallets. 

Shipping and Payment Options

Given the often high ticket size of jewelry purchases, offering flexible payment solutions, like EMI options or pay-later choices, can significantly enhance the buying experience. Furthermore, Shopware provides top-notch security features ensuring that every jewelry buyer’s payment details remain confidential and protected.

Social Media and Share Buttons

Shopware integrates effortlessly with various social media platforms, allowing store owners to showcase their jewelry collections to a broader audience. Additionally, the share buttons enable customers to share their favorite pieces with friends and family.

Social Media and Share Buttons

Special Offers

Jewelry, though timeless, isn’t immune to the allure of a good deal. With Shopware, store owners can effortlessly set up special offers that cater to various customer segments. Be it a festive discount, a limited-time flash sale, or exclusive member-only deals, Shopware’s dynamic platform makes managing these promotions a breeze. These offers can be prominently displayed on the homepage or subtly nudged to the customer through pop-ups or banner sliders.

The platform also supports coupon code integrations, allowing for collaborative promotions with influencers or loyalty rewards for returning customers. These special offers not only entice new customers but also encourage repeat purchases, elevating the overall sales figures for the jewelry store.

Special Offers

Product Filters

With the diverse range of jewelry available, product filters play a significant role in enhancing the shopping experience. Shopware’s advanced filtering options allow customers to sift through products based on material, price, design, and more, making the jewelry selection process a breeze.

Product Filters

Cross-selling and upselling are vital e-commerce strategies. Shopware’s “Recommended Products” feature automatically suggests related jewelry items, ensuring customers explore a broader range of products, which can subsequently boost sales.

Recommended Products

Professional Customer Service

It’s a well-known fact about sellers that excellent customer service is the backbone of any successful online shop. Shopware integrates with various customer service tools, ensuring that jewelry shoppers always have a support channel available, be it for product inquiries or after-sales service.

Professional Customer Service

Jewelry Blog

Marketers know that storytelling plays a significant role in the jewelry industry. By integrating a blog into your Shopware store, you can share:

  • the stories behind each piece
  • jewelry care tips
  • fashion advice
  • and more. 
Jewelry Blog

This not only boosts SEO but also fosters a deeper connection with customers.

What Do You Need to Create a Jewelry Shopware 6 Marketplace?

Building a successful e-commerce business on Shopware is a cumulative effort involving several integral steps. To begin, having a dedicated team is pivotal. From designers who understand the aesthetic nuances of jewelry to developers well-versed with the intricacies of Shopware, each member contributes to building an impeccable e-commerce platform.

Step#1 Register a Domain Name

Register a Domain Name

Before you start setting up your Shopware online shop, you’ll need a memorable domain name that resonates with jewelry enthusiasts. It’s crucial that the domain is catchy, easy to remember, and reflects the essence of your jewelry collection. Tools like domain name checkers can help ensure your desired name is available and guide you in registering it.

Step#2 Subscribe to a Hosting Provider

Subscribe to a Hosting Provider

Shopware, being a powerful e-commerce platform, requires robust hosting to function at its peak. While choosing a hosting provider for your jewelry online shop, ensure they offer optimal uptime, speedy load times, and are compatible with Shopware. Some hosting providers also offer one-click Shopware installations, simplifying the process.

Step#3 Buy an SSL Certificate

Buy an SSL Certificate

Security is paramount in e-commerce, especially when dealing with high-value items like jewelry. An SSL certificate ensures that the data exchanged between your Shopware store and the customers is encrypted, offering peace of mind to shoppers. Moreover, browsers typically mark sites with SSL as “secure,” adding an extra layer of trust.

Step#4 Customize Your Shopware 6 Storefront

Customize Your Shopware 6 Storefront

Leverage Shopware’s vast array of customizable templates suitable for a jewelry e-commerce site. Ensure that the Shopware store design reflects the elegance and sophistication associated with jewelry. From product display options to checkout processes, tailor every aspect to offer an enriched shopping experience.

Step#5 Integrate Payment Gateways

Integrate Payment Gateways

Your Shopware marketplace should offer diverse payment methods catering to a global audience. From credit card payments to digital wallets, ensure that every transaction on your jewelry site is seamless and secure. If you need more information about payment integration, read our article about payment system integration in eCommerce.

Step#6 Upload Product Catalog

Upload Product Catalog

For a jewelry online shop, high-resolution images, detailed descriptions, and clear pricing are essential. Shopware offers intuitive options for bulk uploading products, categorizing them, and setting up intricate details like size variations or metal types.

Step#7 Implement SEO Best Practices

Implement SEO Best Practices

Drive organic traffic to your jewelry e-commerce platform by optimizing product descriptions, meta tags, and images. With Shopware’s built-in SEO tools, ensure that your store ranks high in search engine results for relevant queries. But if it’s not enough, we can help with our tailored SEO services for Shopware stores

Step#8 Launch Marketing and Promotional Campaigns

Launch Marketing and Promotional Campaigns

Once your Shopware jewelry store is up and running, it’s time to attract customers. Leverage email marketing, social media promotions, and even influencer partnerships to create buzz.

Best Shopware 6 Themes for Jewelry Store

For a jewelry store, where each piece tells a story and is a testament to exquisite craftsmanship, the design of the e-commerce site should reflect that elegance and beauty. Having the right Shopware theme is pivotal. 

The theme should not only enhance the aesthetic appeal but also offer seamless navigation for users. If you’re interested in a broader range of designs, check out our comprehensive guide on the “best Shopware themes”. 

But for now, let’s delve into the finest Shopware themes tailored for jewelry stores.

Theme “Luxury” 

Best Shopware 6 Themes for Jewelry Store Theme "Luxury" 

by templatescout

This top-tier, adaptive Shopware design is built upon the foundational template, capturing attention with its elegant, dark appearance paired with a refreshing store ambiance. Easily installable, it transforms your shop’s appearance, ensuring a unique vibe and memorable user experience. 

A deep-toned Shopware theme is perfect for sectors that prioritize exclusivity and timeless aesthetics. It resonates well in domains like jewelry, timepieces, sophisticated adult items, or even in the realm of photography, allowing businesses to accentuate their craftsmanship and ethos. The design further adds a contemporary feel with its golden highlights, broadening its appeal beyond the specified industries. You can howcase your merchandise in an enhanced light, leveraging the understated yet impactful dark theme, directing your customer’s gaze solely on your offerings.

Billing options:



  • Free trial month
  • Updates and support
  • € 29.00/month


  • Free updates and support for 12 months (Subscription)
  • € 129.00

Precious | PRO 

Best Shopware 6 Themes for Jewelry Store Precious | PRO 

by RH-Webdesign

Introducing a versatile Shopware theme that promises seamless setup and boundless customization. With over 1000+ settings, it offers flexibility for every store owner, whether tech-savvy or not. It’s SEO-optimized, lightweight, and designed with precision. Plus, with in-built social media integration, connecting with customers is easier than ever. So let your jewelry store shine in the digital domain.

Billing options:



  • Free trial month
  • Updates and support
  • 68.97% promotional discount 
  • € 9.00* /month for 1 month,
  • then € 29.00* /month


  • Free trial month
  • Updates and support
  • 16.67% annual discount

Theme “BlackMountain” 

Best Shopware 6 Themes for Jewelry Store Theme "BlackMountain" 

by templatescout

This premium and updated responsive Shopware theme draws inspiration from foundational designs, radiating an elegant dark ambiance complemented by a contemporary touch. With a swift installation process, it promises a distinguished appearance post-setup, ensuring instant brand recognition. 

The “Black Mountain” Shopware theme, with its subtle gray highlights, is perfect for sectors that prioritize luxury and timeless aesthetics. It’s not just about aesthetics. This theme amplifies your products, drawing customer attention right where you want it. You can elevate your product display with this sleek and impactful design, making it a favorite across various industries.

Billing options:



  • Free trial month
  • Updates and support
  • € 29.00 /month


  • Free updates and support for 12 months (Subscription)
  • € 129.00

Best Shopware 6 Plugins for Jewelry Store

Choosing the right plugins for your e-commerce site can significantly enhance its functionality and improve the user experience, especially in niche markets like jewelry. Jewelry stores require specific features to showcase their products effectively and provide a smooth shopping experience. These plugins, especially designed for Shopware platforms, can elevate your online shop to the next level. For a broader list of effective plugins, check out our article about the best Shopware plugins.

Mollie Payments Plugin for Shopware 6

Best Shopware 6 Plugins for Jewelry Store Mollie Payments Plugin for Shopware 6

by Mollie

Navigating through the e-commerce landscape, IT Delight recently spotlighted a standout Shopware plugin tailored for jewelry retailers. In our in-depth blog review, we break down its transformative features.


  • High-Resolution Imagery: Brilliantly display intricate jewelry details.
  • Virtual Try-On Feature: A game-changer, allowing customers to virtually “wear” items using augmented reality.
  • Gemstone Verification: Offers an added layer of trust with authenticity checks.
  • Design Personalization: Users can craft and envision their unique jewelry piece.
  • Robust Transaction Security: Ensures peace of mind during high-ticket purchases.

Cost: Free

DHL Shipping

Best Shopware 6 Plugins for Jewelry Store DHL Shipping

by Pickware GmbH

The official DHL Extension for Shopware is your gateway to hassle-free shipping. Directly integrate with DHL services, craft and print labels, and enjoy a host of DHL offerings—all from your Shopware dashboard. Avoid third-party costs, track shipments with ease, and offer customers swift, secure deliveries. It’s the perfect plugin for Shopware store owners prioritizing efficient, integrated shipping solutions.

Key Features:

  • Direct integration with your DHL Business Customer Portal.
  • Create, retrieve, and print shipping & return labels in real-time.
  • Comprehensive support for various DHL products and services.
  • Seamless shipment tracking from your order overview.
  • Easy cancellation of incorrect labels.
  • Individual configurations available for each sales channel.
  • Automatic weight calculation based on product data.
  • Batch processing for multiple label creations.

Cost: free

Google Tag Manager + Google Analytics 4 + Remarketing

Best Shopware 6 Plugins for Jewelry Store Google Tag Manager + Google Analytics 4 + Remarketing

by: codiverse

You can elevate your data insights, optimize conversions, and experience the power of a richer DataLayer. This plugin is tailored for the modern online shop, so it ensures you’re at the forefront of analytics technology.

Standout Features:

  • Fully compatible with Google Analytics 4.
  • A rich DataLayer for in-depth insights.
  • Boosted Conversions.
  • Swift and responsive support.

Noteworthy Capabilities:

  • Customizable placement for GTM Code and DataLayer.
  • Option to activate page hiding.
  • Choose between gross or net pricing.
  • Extend functionalities with personal apps.
  • Supports multiple container IDs as per Google’s guidelines.

Evolution to Google Analytics 4

The plugin now boasts native integration with Google Analytics 4 from version 3.0.0. Dive deep into shopper behavior with integrated events such as:

  • Browsing products.
  • Viewing cart contents.
  • Starting the checkout process.
  • Product selection.
  • Adding/removing items to/from the cart.
  • Completing purchases.
  • Verifying orders.
  • Inputting payment info.

Booking options


  • €9.99 /month


  • Free trial month
  • 16.59% discount
  • €9.99 €    8.33 /month €119.88 €  99.99 * /billed annually


  • Free updates and support for 12 months (subscription)

How Much Does it Cost to Develop a Jewelry Store on Shopware 6?

Developing a jewelry store on Shopware is a strategic investment for your business. However, how much should one expect to invest in such a sophisticated online shop? The truth is, there isn’t a one-size-fits-all pricing for this. 

How Much Does it Cost to Develop a Jewelry Store on Shopware 6?

At IT Delight, we understand the intricacies of the Shopware platform and how it integrates into the broader e-commerce ecosystem. Here’s a breakdown of the primary factors influencing the costs of creating your online jewelry store.

Scope and Complexity

Every e-commerce site differs in its requirements. A basic Shopware jewelry store with standard features will have a different price tag compared to a store infused with custom plugins and extensions.

Design and User Experience (UX)

Your jewelry online shop’s design sets the tone for your brand. A custom design or a unique Shopware theme might elevate the costs compared to standard Shopware themes.

Plugin and Extension Integration

Shopware’s open-source nature means there’s a vast library of plugins and extensions available. Specific functionalities, like 360-degree product views or secure payment gateways for jewelry items, might increase the development costs.

Data Migration

If you’re shifting your jewelry business from other platforms to Shopware, data migration becomes pivotal. Transferring product listings, customer data, order histories, and other online data can influence the project’s pricing.

Maintenance and Support

Once your Shopware store is up and running, maintaining it becomes essential. Shopware support costs can be influenced by updates, security patches, or the addition of new Shopware plugins.

Training and Documentation

Transitioning to a new e-commerce solution like Shopware might require training for your B2C team. IT Delight ensures comprehensive training, aiding your team in efficiently managing the online shop.

Hosting and SSL Certificates

Your Shopware website needs robust hosting. Costs can vary based on server capacity and security measures. Moreover, SSL certificates, essential for any e-commerce site, might add to the cost.

SEO and Digital Marketing Integrations 

Ensuring your jewelry store’s visibility in the online arena means integrating SEO tools or digital marketing plugins, which can influence your Shopware store’s overall development cost.

Wrapping Up

With the robust capabilities of Shopware, your e-commerce journey becomes significantly smoother. Harnessing Shopware for your jewelry business ensures:

  • an intuitive online shop interface
  • scalable functionalities
  • a platform that can adapt to an e-commerce landscape.

A jewelry store is more than just a place to showcase exquisite pieces. It’s an embodiment of trust, elegance, and commitment.  By choosing Shopware as your e-commerce site platform, you’re not only investing in an online store. But in a comprehensive solution that understands the nuances of the jewelry industry. So let your jewelry pieces shine in the digital spotlight with Shopware.

Ready to elevate your jewelry store to the next level with Shopware? Dive into the world of e-commerce with us. Let’s craft an unparalleled online journey for your customers. Get started with IT Delight today!