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TOP 15 Best E-commerce Books You Must Read in 2023

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    As you can see from the numbers provided by Statista below, e-commerce is on the rise now. Hence, the industry has severe competition in Shopware and Magento development services. But reading the best eCommerce books can help you stay ahead of the curve. There’s always something new to learn when it comes to operating an online business.

    Whether you’re just starting out or have been in the game for a while, books can provide valuable insight on how to make your eCommerce venture successful. With topics ranging from marketing strategies to website design tips, there’s something in these books that will help any aspiring entrepreneur reach their goals.

    by Statista

    The more you read, the more information you acquire. The more information you acquire, the better you’re able to connect dots and discover patterns. As you explore how others have exploited opportunities in other businesses, you may learn how you can also find and use opportunities in your own business.

    Books written by experienced industry professionals also offer invaluable advice on how to avoid common pitfalls and get the most out of your online store. 

    According to Forbes contributor — Swapnil Srivastava, VP and Global Head of Analytics at Evalueserve — three common pitfalls faced by e-commerce entrepreneurs are undefined measurement frameworks, disengaged omnichannel marketing strategy, unclear understanding of audience/buyer personas.

    If you want to stay up-to-date with the latest trends and techniques in running an online business, reading ecommerce books is one of the best ways to do so. With their comprehensive knowledge and advice, they’re sure to be a great asset in helping you reach your goals! However, our eCommerce marketplace development services can also help you fulfill your objectives. 

    1. The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

    This business classic is a must-read for any ecommerce entrepreneur looking to make their business profitable. Gerber lays out the basic principles of setting up your business, from understanding customer needs, to creating an effective team structure, to learning how to create systems that work together seamlessly.

    2. The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

    Startups are unique beasts in today’s economy and require different approaches than more traditional businesses. In this famous book, author Eric Ries details his approach –  the Lean Startup – which is based on creating a business model that can be tested and iterated quickly by entrepreneurs. It’s especially helpful for ecommerce businesses who are trying to make their mark in a crowded space.

    3. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

    This book has become an iconic cornerstone of lifehacking since its release over 10 years ago. It provides readers with an introduction to the idea of living more efficiently, maximizing one’s time while still achieving success. This is especially useful for entrepreneurs or ecommerce business owners looking to free up some extra time so they can focus on growing their venture. 

    4. Hooked: How to Build Habit-Forming Products by Nir Eyal

    This book is great for beginner entrepreneurs and experienced ecommerce business owners looking to create a product or service that users come back to regularly. Nir Eyal lays out the psychological principles behind creating habit forming products, giving readers an understanding of why people become hooked on certain services and how they can use this knowledge to create successful products. 

    5. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renée Mauborgne

    The authors of this book explain their concept of the “blue ocean”. It’s a market space free from competition where a company can thrive without worrying about direct competitors. It’s an important read for ecommerce business owners looking to create their own unique, innovative product or service. By the way, we can help to feature on a Magento or Shopware e-store.

    6. The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg

    This book is perfect for entrepreneurs and ecommerce business owners who are looking to get an understanding of why people have certain behaviors and habits. Duhigg explains the neurological processes behind habit formation, helping readers better understand how to manipulate those processes for their own benefit. 

    7. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk

    This book is a great read for ecommerce entrepreneurs who want to tap into the power of social media marketing. Vaynerchuk explains how passion alone isn’t enough – you have to be willing to work hard and use the right marketing strategies in order to succeed. 

    8. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets by Brant Cooper and Patrick Vlaskovits

    This book provides entrepreneurs with an introduction to the lean methodology of starting a business. It gives readers an understanding of how to develop products quickly and test them on the market without wasting resources or time. 

    9. Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk

    One of the greatest ecommerce textbooks from Vaynerchuk that focuses on using social media as a platform for growing an ecommerce business. It explains the different tactics entrepreneurs and business owners can use to build their brand and increase visibility on social media platforms like YouTube, Twitter, and Instagram.

    10. Shark Tales: How I Turned $1,000 into a Billion Dollar Business by Barbara Corcoran

    This book is a must-read for any ecommerce entrepreneur looking for inspiration in their journey. It tells the story of how Corcoran built her real estate empire from nothing, detailing her highs and lows along the way – a great reminder of how far you can come with hard work, dedication and a little luck.  

    11. Lean Analytics: Use Data to Build a Better Startup Faster by Alistair Croll and Benjamin Yoskovitz

    This book is great for entrepreneurs looking to use data more effectively in order to grow their business. It explains the importance of analytics, how to measure key performance indicators (KPIs) and more. 

    12. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore

    This book is a must-read for any ecommerce business owner looking to break into new markets or target different customer segments. It provides insight into how to identify these opportunities, create effective marketing strategies, and position products in order to reach the right people. 

    13. High Output Management by Andrew S. Grove

    This book is a must-read for anyone looking to become an effective manager – particularly those in the ecommerce space, where scaling quickly and efficiently is especially important. It covers topics such as how to motivate employees, measure performance, and more. 

    14. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail by Clayton M. Christensen

    In this book, Christensen looks at why established companies often struggle or fail when faced with disruptive new technologies or markets. Ecommerce entrepreneurs should be aware of the potential pitfalls that exist within their industry, and this book provides helpful insights into avoiding them. 

    15. Influence: The Psychology of Persuasion by Robert B. Cialdini

    This classic book dives into the psychology behind persuasion, and how it can be used to influence customers or potential partners. Cialdini provides insight into the different techniques entrepreneurs can use to convince people to take action and make decisions in their favor – invaluable knowledge for any ecommerce business owner. 

    Working with e-commerce can be a daunting task but these books will help turn the process into something far less intimidating! Whether you are looking for insights, strategies or just a better understanding of the e-commerce landscape, these books are sure to provide you with the knowledge and tools necessary to succeed in this ever-changing digital world. To keep your knowledge up to date, read about must-have features of eCommerce websites in 2023.

    So if you’re ready, let’s get reading! Armed with the information from the list of top 15 best e-commerce books, there is no limit to what you can do with your online business in 2023! Happy reading!

    Choosing the Best eCommerce Book

    When looking for the best e-commerce books out there, there are a few factors to consider. To help make your decision easier, here is a list of points you should look into:

    Content quality and breadth

    Make sure that the book offers comprehensive coverage on all aspects of ecommerce. Look at how detailed each lesson is and ensure that it covers everything from setting up an online store to marketing strategies and analytics. 


    Check to see if the author of the book has any experience in ecommerce or digital marketing. Read reviews from other readers who have read the book to get an idea of its quality. 


    Consider what budget you have available when selecting books on e commerce. There are lots of books available for different prices, so make sure to find one that fits your budget. 


    Consider the format of the book. Do you want a physical copy or an ebook? Also think about if you would prefer to watch videos or read from text. There are plenty of options out there, so make sure to consider what would work best for your learning style. 

    Learning aids

    Look for books that include additional learning aids such as quizzes and exercises at the end of each chapter. These will help reinforce concepts and give feedback on progress. 

    By taking these points into consideration when selecting the best books for e commerce, you can ensure that you get the most out of your purchase and invest in a quality resource to help you become an ecommerce expert.  

    How Books about eCommerce Benefit Your Business

    Increase Knowledge

    Reading e-commerce books can help you gain a better understanding of the ever-evolving world of online retail. It can provide new perspectives and insights that could be used to improve existing procedures, optimize processes and even make the most out of opportunities. 

    A book about e commerce can also offer valuable insight into emerging trends in the industry (by the way, you can read about the trends ensuring eCommerce growth in the fashion industry in our blog). By staying on top of these developments, you’ll be able to keep your store competitive and up-to-date with the latest technologies, products and services. 

    Learn Best Practices

    Many books for eCommerce provide helpful advice on best practices for running an online store successfully. From tips on marketing strategies to insights into customer service tactics, they can serve as a great resource for entrepreneurs and business owners looking to improve their operations. 

    Expand Your Network

    Aside from providing useful information, eBusiness books can also help you connect with other like-minded individuals in the industry. By attending book events or joining online forums, you’ll be able to share experiences and ideas with others who are on the same journey as yourself. 

    Stay Motivated

    Finally, reading the best books for eCommerce entrepreneurs can help to keep your motivation levels high. After all, there’s nothing better than learning new things and gaining valuable insights that could be applied to your own store – it’s a great way to stay focused and stay inspired!  

    So don’t hesitate to pick up the best books on e commerce today – it could be the best decision you ever make for your business. 

    Wrapping Up

    E-commerce books are a great way to stay up to date on the latest trends and strategies in the industry. Whether you’re looking to launch a successful online store by using Magento services, optimize your existing one, or stay ahead of the competition, these top 15 books are a great place to start. With insights from the world’s top e-commerce experts, these books offer valuable advice and tips that can help you be successful in 2023 and beyond. 


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